PRIVA
Embarking on a journey towards sustainable agriculture, we delved into diverse perspectives shaping the future of horticulture. From the vibrant landscapes of Mexico to the serene fields of Sweden, we encountered pioneers embracing innovation in climate control.
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Direction and camera: Jonathan Sipkema
Photography: Tom van Huisstede
Composition and audio mixing: Domenico Mangione
Mastering: Denis Wouters
Edit and grading: Jonathan Sipkema
Client: PRIVA
Agency: The Young
Creative direction: André Bouwman
Art direction: Julie de Blauw
In Sweden, Kristin Orrestig and Lisa Lindstrom of Svegro Group illuminated the transition from reactive to predictive farming. Leveraging data-driven technologies like AIGRO and Priva Connext, they steer a course towards precision cultivation, ensuring crop quality and sustainability amidst changing climates. Their location's reliance on renewable energy and specialized technical support highlights the intricate dance between environmental context and technological advancement, essential for securing a bountiful future harvest.
In Mexico, Félix Tarrats, founder of Core and the driving force behind CEICKOR University, elucidated his vision for cultivating integrity and fostering a community dedicated to greener practices. By championing shared knowledge and transcending traditional competition, Félix envisions a future where wholesome, sustainable food production thrives through collaborative growth.